Instagram Comment-to-DM ROI Calculator
Estimate leads and revenue lost when Reel comments do not receive an instant DM.
Scenario only, based on the rates you entered. It does not guarantee conversion or revenue.
Explore comment-to-DM automation with MagicDM →About Comment-to-DM ROI
Turn Reel comments into a simple funnel estimate. Compare manual replies with instant comment-to-DM automation using assumptions you can edit, without connecting your Instagram account.
Helpful context
How is comment-to-DM revenue estimated?
The calculator multiplies eligible comments by the assumed DM capture rate, buyer conversion rate and average order value. It compares a manual-reply scenario with an automated one.
Is the result a guaranteed revenue increase?
No. It is a scenario based entirely on your inputs. Actual results depend on comment intent, offer quality, response copy, audience and fulfilment.
Do I need to connect Instagram?
No. Enter aggregate numbers from your own Insights or campaign records. No account access or personal data is required.